Çiğköftem, which currently has 320 franchises, is another company that plans to offer the most franchises in 2021. EM Group Gıda Chairman of the Board of Directors, Yavuz Güner, says that their target for the number of franchises with the Çiğköftem brand by the end of 2020 is 340 and that they have plans to open a total of 150 new branches at home and abroad in 2021. Underlining that they do not receive franchise entry fees or royalties from franchisees, Güner continues his speech as follows: “Among the 5 provinces in which we primarily target growth are Izmir, Ankara, Bursa, Adana and the Anatolian side of Istanbul. Today, abroad, we have Germany, England, France, Belgium and the Netherlands.” We have more than 100 branches in , Austria and Azerbaijan. We aim to open 30 new branches in Europe, especially in England and France, next year. We have been providing discounts to our franchise branches on all product groups since March during the pandemic. Corporate business with online ordering platforms We are accelerating our union processes and increasing activities that will encourage takeaway service. By intensifying our quality control and training activities, we are carrying out our activities at the highest level, prioritizing the health of both the Branch team and our customers. In addition to all these, we are broadcasting on many platforms, including national TV channels, without any promotional advertising support from our dealers. We are implementing the 50% Free Every Friday campaign, which is the most ambitious campaign in the industry, for which we also provide advertising communications.
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